In many organizations, customer reporting is still handled through a mix of dashboards, exported files, and manual email distribution. While dashboards provide powerful insights, preparing structured reports for customers often requires additional effort – exporting data, formatting PDFs, and ensuring that each client receives the right information.
For companies that serve large numbers of customers, this quickly becomes difficult to scale.
Berlin Recycling faced exactly this challenge. As one of the leading waste management companies in Germany, transparent communication with customers and partners is essential. Clients rely on regular reports to understand service performance, operational results, and key environmental metrics.
Providing these reports manually was increasingly time-consuming and difficult to maintain as reporting requirements grew.
To address this, Berlin Recycling implemented a modern reporting architecture built on:
- Qlik Sense as the analytical foundation
- Data+ to add contextual comments and controlled interaction directly within dashboards
- Mail & Deploy to automatically generate and distribute customer reports
This combination transforms analytics into a structured customer communication process.
From Dashboards to Automated Customer Reports
With Qlik Sense, operational and customer data are consolidated into interactive dashboards that provide full visibility into service performance, KPIs, and operational metrics.
However, while dashboards are ideal for exploration, customers often require regularly delivered, structured reports.
Using Mail & Deploy, Berlin Recycling can automatically generate customer-specific reports directly from Qlik. Reports are personalized for each recipient and distributed automatically according to defined schedules.
This eliminates manual report preparation while ensuring that customers always receive consistent and up-to-date information.
Adding Context with Data+
Customer reports often require more than numbers alone. Operational changes, special events, or temporary service adjustments may require explanation.
With Data+ (a Leitart Solution), Berlin Recycling can add comments and contextual notes directly within the Qlik environment. These explanations remain linked to the relevant data and can be included in reports automatically.
This ensures that reports provide not only metrics but also the context customers need to interpret them correctly.
A Fully Integrated Reporting Workflow
By combining Qlik Sense , Data+, and Mail & Deploy, Berlin Recycling has created a streamlined reporting workflow:
Data is analyzed in Qlik → contextual information is added through Data+ → reports are automatically generated and distributed via Mail & Deploy.
The result is a scalable, reliable reporting process that strengthens customer transparency while significantly reducing manual effort.
Join Our Webinar on March 25
In our upcoming webinar on March 25, 2026 (4 PM CET I 10:00 EDT), Berlin Recycling will share in 60 minutes how this architecture works in practice and how automated reporting improves both efficiency and customer communication.
You will learn:
- How Berlin Recycling automated customer reporting directly from Qlik
- How personalized reports can be generated for large numbers of customers
- How contextual comments improve the quality of reports
- How automated distribution ensures reliable communication
Register now to see how Berlin Recycling transforms analytics into automated customer reporting with Qlik, Data+, and Mail & Deploy.