Feelback Transforms Customer Insights into High-Value Reporting with Qlik and Mail & Deploy
“The ability to make high quality native PPT-reports with the data from Qlik and in reasonable time is impressive. Also the support we have received from Mail & Deploy staff has always been fast and friendly. All in all, Mail & Deploy gives us possibilities that are key in our development and added customer value.“
Olli Lehtola
Technical product development manager, FeelBack OY

About Feelback
Information is the most valuable capital of a modern company. Success stories are built on the ability to transform information into actionable knowledge and better business decisions.
The Feelback Group is a modern research and insight company whose mission is to turn knowledge into competitiveness and success. By helping organizations understand their customers, employees, and operations better, Feelback enables businesses to use information as a strategic management tool for sustainable growth.
The company collects, interprets, and refines information for organizations across a wide range of industries. With nearly 60 specialists located in Helsinki, Kuopio, Tampere, and Lappeenranta, as well as a dedicated 40-person call center, Feelback delivers comprehensive research and measurement services throughout Finland.
Every year, Feelback manages hundreds of customer-specific projects. In 2019 alone, the company successfully delivered almost 800 individual customer projects. Each engagement is tailored to the customer’s unique objectives and executed in close collaboration with stakeholders.
Feelback’s service portfolio includes customer experience, employee engagement, operational performance, and organizational measurement solutions. Data is collected through the most appropriate channels for each target audience, including web surveys, intranet and extranet solutions, email, telephone interviews, SMS surveys, paper forms, and interview-based studies.
Their philosophy is simple: customers should be able to focus on their core business while Feelback manages the entire measurement and insight process – from project planning and data collection to analysis and reporting.
The Challenge
As Feelback continued to grow, the demand for professional, customer-facing reports increased significantly. The company needed an efficient way to transform data and analytics into visually compelling presentations that could be delivered quickly and consistently to customers.
With Qlik serving as a key analytics platform, Feelback sought a solution that would allow them to:
- Generate presentation-ready reports directly from Qlik data
- Deliver customer-specific insights efficiently and consistently
- Reduce manual effort in report creation
- Scale reporting operations as project volumes increased
- Maintain the high-quality standards expected by their customers
Because every customer project is unique, flexibility and customization were essential requirements.
The Solution
Feelback implemented Mail & Deploy to automate and streamline the creation of customer reports based on Qlik analytics.
By combining the analytical power of Qlik with Mail & Deploy’s reporting automation capabilities, Feelback can generate high-quality native Microsoft PowerPoint reports directly from Qlik data.
The solution enables consultants and analysts to transform insights into professional presentations in a fraction of the time previously required. Automated report generation ensures consistency, accuracy, and scalability while still supporting the customer-specific requirements that define Feelback’s services.
Today, Mail & Deploy plays a key role in Feelback’s reporting process, helping the company deliver valuable insights quickly and efficiently to its customers.
Rapid Adoption Across the Organization
The implementation was met with strong acceptance throughout the organization.
From IT administrators to business users and management teams, Mail & Deploy integrated smoothly into existing processes and quickly became part of Feelback’s operational toolkit.
“Everyone has accepted this solution just fine.”
The intuitive setup and reliable operation helped ensure a seamless transition and immediate business value.
Supporting Customer Value and Growth
For Feelback, reporting is more than simply presenting data – it’s about helping customers understand what actions to take next.
Mail & Deploy enables the company to spend less time producing reports and more time delivering meaningful insights and strategic recommendations. By automating repetitive reporting tasks, Feelback can focus on creating greater value for its customers while supporting continued business growth.
The ability to efficiently create customized PowerPoint reports has become an important differentiator in Feelback’s service offering and contributes directly to customer satisfaction.
Why Mail & Deploy?
Several factors made Mail & Deploy the ideal reporting solution for Feelback:
- Native PowerPoint report generation from Qlik
- Fast and efficient report creation
- Flexible customization options
- Seamless integration with existing Qlik environments
- Reliable automation capabilities
- Responsive and knowledgeable support
The combination of functionality, ease of use, and excellent customer service has made Mail & Deploy a trusted partner in Feelback’s reporting ecosystem.
Results
By implementing Mail & Deploy, Feelback has achieved:
- Faster creation of customer-facing reports
- Automated generation of native PowerPoint presentations
- Reduced manual reporting effort
- Consistent delivery of high-quality reports
- Strong user acceptance across the organization
- Enhanced scalability for customer projects
- Increased customer value through faster access to insights
Looking Ahead
As organizations increasingly rely on data-driven decision-making, Feelback continues to expand its ability to turn information into competitive advantage for its customers.
With Qlik providing powerful analytics and Mail & Deploy enabling automated, professional report delivery, Feelback is well-positioned to continue transforming knowledge into business success – one insight at a time.
