Featured Customer 
Roth Energie: Data-Driven Management and Automated Reporting in Volatile Energy Markets
About Roth Energie
Roth Energie is an established German energy provider with a broad portfolio including heating oil, fuels, electricity, gas, and renewable energy solutions. The company employs around 500 people and stands for regional proximity, security of supply, and strong trading expertise in a highly dynamic market environment.
Market Environment: Extreme Volatility as the New Reality
In recent years, the energy sector has faced significant disruption. Key factors include:
- The impact of the Ukraine war
- Historic peak prices for gas and electricity
- Supply uncertainties
- Increasing regulatory requirements
For Roth Energie, this means ensuring maximum transparency, rapid responsiveness, and reliable decision-making foundations. Price changes, credit limits, open orders, and procurement decisions must be continuously monitored and evaluated. Manual analyses and isolated Excel reports were no longer sufficient.
Introducing Qlik: Transparency Across All Areas
To consolidate and analyze data from multiple systems, Roth Energie introduced Qlik as its central BI platform.
The objectives were:
- Consolidation of ERP and operational data
- Analysis of customer and product master data
- Monitoring of credit limits
- Transparency of open orders
- Supporting management with up-to-date KPIs
Today, Qlik is used across sales, finance, and management. Employees can quickly access current figures and make informed decisions – something that previously required significant manual effort.
The Next Step: Automated Reporting with Mail & Deploy
As Qlik usage increased, so did the demand for standardized and regularly distributed reports.
Roth Energie needed a solution that:
- Automatically generates reports
- Reliably distributes them to defined recipients
- Provides standardized formats
- Reduces manual workload in IT and controlling
- Remains flexible and customizable
Reporting plays a central role in decision-making – especially in a market where price developments directly impact margins and risk.
Why Mail & Deploy?
The decision for Mail & Deploy was based on:
- A strong and trusted collaboration with the implementation partner
- A better price-performance ratio compared to alternatives such as Qlik NPrinting
In addition to cost efficiency, flexibility and seamless integration into the existing Qlik environment were key advantages.
Implementation and Usage
The journey from initial testing to productive use was structured and efficient. Today, around 20 automated reports are created with Mail & Deploy, including:
- Customer master data
- Product master data
- Credit limit reports
- Open orders
- Order forms
- Price lists
These reports include structured Qlik data, operational KPIs, and business-relevant analyses. Distribution is fully automated via email to defined internal recipients – on a regular basis and in standardized formats.
Internal Adoption
Adoption within the company is high – especially when reports are delivered directly via email. Proactively receiving information in the inbox significantly increases usage compared to requiring employees to subscribe themselves.IT administration, business departments, and management particularly value the solution’s stability, ease of maintenance, and reliability.
Tangible Benefits
With Qlik and Mail & Deploy, Roth Energie has been able to:
- Significantly reduce manual reporting effort
- Increase transparency in credit and order processes
- Respond faster to market price changes
- Establish standardized and consistent reporting processes
- Accelerate data-driven decision-making
Today, reporting is no longer an administrative burden – it is a strategic management tool.
„Mail & Deploy provides exactly what we need: reliable, automated reporting with a high degree of flexibility. Especially in a volatile energy market, it is crucial to have access to up-to-date and reliable figures at all times. Mail & Deploy ensures that the right information reaches the right people at the right time.“
Michael Menz, Head of Process and Project Management / IT at Adolf ROTH GmbH & Co. KG