Featured Customer 
Ceras Analytics:
Scalable Agricultural Intelligence Powered by
Mail & Deploy
About Ceras Analytics
Ceras Analytics is a specialized agricultural intelligence platform and part of the Cefetra Group.
The platform provides structured, data-driven insights into agricultural commodity markets. Its primary mission is to transform complex market data into actionable intelligence that supports trading and supply chain operations.
Ceras Analytics combines:
- Market data from multiple global sources
- Proprietary analytical models
- Trading expertise
- Structured reporting outputs
All reports delivered through Ceras Analytics are generated using Mail & Deploy.
Market Environment: Complexity and Speed
Agricultural commodity markets are among the most volatile markets worldwide. Price developments are influenced by weather patterns and climate risks, geopolitical developments, global supply chain disruptions, trade regulations and export restrictions or shifts in global demand.
In this environment, access to reliable, timely and clearly structured information is critical. For Ceras Analytics, the challenge is not only analyzing vast amounts of data – but delivering consistent, professional and scalable reporting outputs that can be relied upon across trading and supply chain functions.
Qlik as the Analytical Foundation
To build a robust analytical backbone, Ceras Analytics implemented Qlik as its Business Intelligence platform.
The objectives were clear:
- Consolidate complex trading and logistics data
- Integrate multiple external and internal data sources
- Create consistent commodity market KPIs
- Deliver reliable analytical models
- Enable data-driven decision-making across trading and supply chain operations
Qlik serves as the analytical engine behind Ceras Analytics. It aggregates and models:
- Trading volumes
- Commodity price developments
- Product flows
- Market indicators
- Supply chain KPIs
These analytics form the foundation of the reports distributed via Mail & Deploy.
The Need for Automated Reporting
As the Ceras Analytics platform matured, reporting volumes increased significantly. Manual report generation quickly became unsustainable.
Key challenges included:
- High effort required for recurring report preparation
- Maintaining consistent layouts and formatting
- Delivering personalized content to different stakeholders
- Scaling report distribution without increasing operational workload
- Ensuring reliability in time-sensitive market reporting
Because Ceras Analytics reports are consumed across departments within Cefetra Group, consistency and punctuality are essential. Automation became a necessity – not a luxury.
Why Mail & Deploy?
Ceras Analytics selected Mail & Deploy for its deep integration with Qlik, flexible report design, and automation capabilities.
Mail & Deploy enables:
- Fully automated generation of recurring commodity reports
- Multi-format output (PDF, Excel and more)
- Personalized report variants
- Scalable distribution across internal stakeholders
Importantly, Mail & Deploy is operated within the Ceras Analytics team. While other departments do not directly manage the tool, the reports generated are widely consumed throughout the organization.
This setup ensures centralized control, consistent quality and efficient governance.
Implementation and Operational Integration
The transition from initial test runs to productive use was smooth and structured. Mail & Deploy quickly became embedded into the reporting architecture of Ceras Analytics.
Today, the platform produces a substantial number of automated reports covering:
- Commercial performance dashboards
- Market and price analysis
- Commodity outlooks
- Supply chain summaries
- Financial and operational KPIs derived from Qlik data models
Reports are distributed daily, weekly and monthly to executive leadership, trading teams, finance departments and operational stakeholders – fully automated and without manual intervention.
Business Impact
With Mail & Deploy, Ceras Analytics has achieved measurable operational improvements:
- Significant reduction in manual reporting effort
- Faster turnaround times for market intelligence
- Consistent, branded and professional report quality
- High scalability without increasing headcount
- Reliable and punctual delivery of time-sensitive insights
Mail & Deploy transforms analytical outputs into structured, production-ready market intelligence products. It acts as the technical backbone that bridges analytics and business consumption.
Top Features That Deliver Value
Ceras Analytics highlights the following Mail & Deploy capabilities:
- Advanced layout customization for professional report design
- Automation scheduling for recurring market publications
- Rule-based distribution logic
- Robust Qlik integration
- Easy adaptability when market requirements evolve
The flexibility of Mail & Deploy enables the team to refine and extend reporting outputs continuously – without complex redevelopment or workaround solutions.
“For the past four years, Mail & Deploy has consistently met our most advanced reporting requirements. The solution is powerful, reliable, and highly flexible — and the support team is exceptionally knowledgeable and responsive. For Ceras Analytics, Mail & Deploy is the backbone of fast, automated reporting, enabling data-driven decisions across trading and supply chain operations.”
Nick Valstar, Head of the data engineering at Ceras Analytics